My Day Online was Easier…

My Day Online was Easier… Hospitals can improve their physician recruiting by embracing how our time spent in the online world is less stressful and more efficient, making Online Job Tour® the ideal approach to connecting with today’s busy, web-savvy healthcare job seekers (who also have kids, commutes, honey-dos, school recitals, workouts, grocery trips…).

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My day started by slipping in the shower while rushing to get ready for my work day, which includes an important staff meeting I’m not fully prepared for because my youngest child, three year-old Joe, has an asthmatic condition and had a few small spells that kept us up late. To top off the morning, as I rushed out the door forgetting to kiss my wife who was handling the boys’ pancake breakfast, coffee spilled on my favorite shirt. As much as I would like to think my problems are exceptional, the reality is this is a typical day for a business executive/owner who is trying to manage family and work. I’m not going to get any sympathy from others.

What may be exceptional, though, is my 40 minute commute through Tampa traffic to go 14 miles Downtown – that’s barring any accidents. Let’s ignore the “check engine light” that is illuminated despite just getting it back from the dealership and a $717 bill. I will deal with honking, the intermittent semi-truck’s throttling engine as it drives by at the same height as my ears before pulling into my expensive parking spot.

You know my first moment of peace? It was getting into the parking deck and seeing a text message on my iPhone which included a photo of wifey kissing pancake syrup faces of two sons. Before unbuckling the seat belt I took a moment to check a text from my brother in Los Angeles. I use Twitter as a news source, following just 32 Twitter accounts of news sources – I glanced at a few.

  • Before heading into my office, mobile texts, and the predictability of my preset Twitter feed – even before my morning cup of coffee, calmed me down after dutifully waiting for me to read them. The Internet facilitated that.
Carl Brickman with USF student interns Jason and James
Carl Brickman with USF student interns Jason and James in our Online Job Tour studio

I could go on about my day – the unpredictability of life and work, twists that are natural – I actually embrace them because it is life. A supplier didn’t come through, or conversely, did a spectacular job. A staff member with important information got caught in traffic running an errand so we had to put together a hasty conference call. The delivery guy got our lunch order wrong today. “Stuff” happens, right?

I did a Skype interview with a candidate. And then I was interviewed on Skype. Trusty email was checked on my desktop, and I had two Facetime calls via my iPad. I took the first 10 minutes of my lunch hour to check news online, ESPN, I checked my social media accounts and responded to priority stuff, passing over the many posts of birds – it seems many Facebook friends are birders.

  • My point in describing a typical workday for me is that being online ebbs and flows seamlessly into and out from my life, and work – and my existence. There is no longer a conscious move to rear-up the computer to get online, and skeptically consider giving your credit card number to Macy’s online, or to order lunch for staff online. The internet is living. And you know what? It all went a lot easier, and how I program social media and how I use my computer devices, makes my life more efficient and enjoyable.

And I don’t need to tell anyone how children are picking this up. My three and four year old have their own tablets. They sit with them for a designated hour every afternoon – sometimes we let them have tablet time after breakfast or on weekend mornings. And what parent doesn’t have a few Apps on their phones to try to keep their kids occupied in their cars?

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Glenn Trent, MD, Orthopedic Surgeon/Chief of Staff, Pediatrician Jennifer Rose, MD, and Sudhirkumar Patel, MD Hospitalist, are among 12 physicians interviewed and featured in our latest Online Job Tour for client Indian Path Medical Center in Kingsport, TN
Glenn Trent, MD, Orthopedic Surgeon/Chief of Staff, Pediatrician Jennifer Rose, MD, and Sudhirkumar Patel, MD Hospitalist, are among 12 physicians interviewed and featured in our latest Online Job Tour for client Indian Path Medical Center in Kingsport, TN
Jennifer Rose, MD, Pediatrician
Jennifer Rose, MD, Pediatrician
Patel, Sudhirkumar, MD, Hospitalist
Patel, Sudhirkumar, MD, Hospitalist

With hospitals continually investing in ways to be more efficient and competitive while they must also maintain high standards and results, Online Job Tour® embraces this new “culture” we live in, where we all accept and actually look forward to the predictability, and in many ways, the comfort, of how technology makes life and work easier. We “move” in and out from the Internet all day long without knowing it.

Online Job Tour is a US-patented “web production” also optimized for mobile devices, that allows hospitals and physician practice clients to provide jobseekers, prospects, and candidates with a “career preview” that is far more comprehensive that the expensive, limited, real interview trip:

  • Few candidates take the real interview – who arrive unprepared to a new location, spouses are separated, extended family misses out, and they meet few people – and get to know even fewer. On site, the candidate rarely gets to meet any people in the community and at best, drive past landmarks but don’t get to know their stories.
  • The real interview trip cannot cover 5% of an Online Job Tour – and that is if the interview goes off without a hitch; and we all know there can be flight delays, weather problems, people miss meetings, conflicting comments can be made to candidates by different executives, locals or staff. Often, hospitals forget the competitive component – they are competing against many other employers for this candidate, as well as how it is pretty inconvenient for them to travel. All of these issues are satisfied with our advanced innovation.
Alice Page and sister Margie Anderson welcome IPMC jobseekers and their families to Rotherwood stables, in an unrushed visit to see the facilities, meet kids and parents, and learn about the joy of having horses in Kingsport, Tennessee
Alice Page and sister Margie Anderson welcome IPMC jobseekers and their families to Rotherwood stables, in an unrushed visit to see the facilities, meet kids and parents, and learn about the joy of having horses in Kingsport, Tennessee

Horses

Instead, jobseekers, at their own pace, can go through Online Job Tour – while at home, or on their phones, during their free time, or when they make time, to get a FAR better holistic understanding of what life and work will be like at our clients. Our work pre-qualifies candidates automatically. They arrive for interviews already knowing everything and to authenticate why they are interested – as opposed to with anxiety and with their head on a constant swivel with the hospital hoping, at best, that they will want to come again for yet another logistically challenging interview.

Aside from our clients saving third party recruiter fees, limiting the number of interview trips they must subsidize, attracting better candidates, filling jobs faster, and improving their turnover percentages, Online Job Tour is a “make sense” approach that integrates into the everyday life of today’s busy professional jobseekers – who now find comfort, peace, and certainty in being online now, during their hectic days.

Expert Randy Ratliff takes IPMC jobseekers flyin fishing in the hospital's Online Job Tour - what would take all day - including discussions of strategy plus fish takes, and making a new friend, is more easier facilitated in Online Job Tour
Expert Randy Ratliff takes IPMC jobseekers flyin fishing in the hospital’s Online Job Tour – what would take all day – including discussions of strategy plus fish takes, and making a new friend, are easier facilitated in Online Job Tour

 

For the jobseeker, the advantage goes to the employer who “guides and provides” prospects with the information they really need to make decisions, and the patent protection for Online Job Tour regards its design, which covers the traditional topics jobseekers need to understand to make a decision – while we place our clients’ best “feet” forward.  Online Job Tour was test marketed for seven years before receiving our patent in 2012 with hospitals in 15 states which ranged from 75 beds to 500 in suburban to rural locations.  We know the needs of both sides and their practical , logistical, cost challenges, as well as the healthcare marketplace and how to produce comprehensive content that addresses these concerns and issues like no organization.

We have already experienced clients receiving communications from jobseekers who are willing to accept their career opportunities without ever setting foot on campus or in their towns – this is not just a sign of the product’s effectiveness but that Online Job Tour is a reflection of how we all accept web content into our lives, seamlessly.  This phenomenon of professionals ready to commit to new careers after using a “100% digital career preview experience” via Online Job Tour, will become more and more common.

After all, often our online day is easier.

To learn more about Online Job Tour, find us online or in social media, or contact me.

Carl Brickman
Founder/President
Promo Web Innovations, Inc.
813-992-2299

*Our Online Job Tour for this client is currently in production on the day of this post.  To see our group’s work for client Mountain States Health Alliance, please go to www.mshajobtour.com

Our US Patent # 8,200,584.

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